3 Easy Ways to Start Selling Digital Products
When it comes to passive income options in your online business, digital products are a natural favorite. But once you’ve decided what kind of digital product to create… how do you start selling it? Also, how can you start promoting your shop within your business without confusing folks?
I know that, whether you’re a service provider, coach, or other professional, adding a digital product shop can be a huge leap for you. I’m here to make it a lot easier — and way less stressful. Follow me, love, because I’m sharing three simple ways to seamlessly add a digital product shop to your business.
Start with a simple sales page
Digital products are an extension of your business, so where better to put them than on your website? For new product creators, I always recommend starting with a sales page on your site.
Create a separate webpage (or even a landing page using your email service provider, i.e. ConvertKit or Mailchimp) specifically geared towards selling your digital product.
Why a separate page? Why not add the product or offer to your homepage? Well, that might sound tempting, but it can actually clutter your page and make it harder to find. Plus, if you have other offers you’re known for, people who hear about you by reputation or past content might be confused — and that’s friction we don’t want to create in your business.
By setting up a separate sales page, you can better market your product and grab your reader’s attention without confusing them. It’s clear that this product is an offer you provide, but it’s not the only offer. Make sense?
Keep your sales page simple, inviting, and keyword-friendly. Remember, this sales page needs to SELL your product, so don’t forget to also make it exciting! Touch briefly on the pain point your product helps with, clearly explain the features, and (of course) use several high-quality photos that show off your product in its full glory.
Set up an online storefront
If you want more separation from your current website style or if you have a number of products you want to feature on one page, you can create an actual storefront using plugins like ShopifyLite or WooCommerce.
Friends and clients have also used Squarespace and Showit with shop integrations, or even tools like SendOwl. These shop tools are meant to be more of a “plug and play” style, which is great for a first-time seller who is just getting started on their digital product journey.
You can also use Kajabi, which houses your main website and any products you may want to add. I won’t lie — we’re pretty partial to Kajabi! Not only can you house virtually all your offers, from 1:1 services to digital products to courses, coaching programs, and more, but it all integrates so seamlessly!
You don’t need a plugin or another tool to create a shop with Kajabi… and we can help you make your site or shop look absolutely stunning with our Kajabi design services!
No matter which shop platform you choose, though, you’ll want to have:
- A great product image (or mockup!)
- A detailed description
- Pricing options
- SEO info
- Testimonials or reviews
These are definitely more involved than a single sales page, but great for those of you who are ready to scale your passive income with products.
Check out digital marketplaces
Depending on your target audience, you may want to consider digital marketplaces like Creative Market or Etsy for your digital products. These are great for artistic digital products, like checklists, posters, designs – practically anything that’s ready to go once downloaded.
These marketplaces can be a great place to start generating sales or to get quick feedback from your audience. Once you start seeing that people are buying, or you get feedback or questions about your particular product, you can make tweaks in order to improve your product. This helps you build an even stronger product that will be primed when you do launch your own shopfront.
A note on digital marketplaces: These platforms do tend to have a lower price point because they house so many competitive listings. This means you may get a lot of feedback on your pricing if it’s higher than other products or templates. You should also know that these marketplaces can take a large chunk of your product price for fees, so make sure you know what you’ll actually make on each sale.
Ready to start your passive income journey?
Creating a digital product is only the beginning — and a beautiful beginning, at that! But if you’re still unsure where to start, just know you’re not alone. I’ve been right where you are, and so many of the people I’ve coached have, too.
I know you want to be sure that your time, energy, and resources are spent wisely, and that you’ve done what it takes to set your digital product sales up for success. I’ll let you in on a secret: The key to your success is in the preparation!
Check out my blog on what to do before adding passive income to your business in order to set your passive income journey on the right course.